To produce multiple films for SriLankan Airlines showcasing their new Business and Economy products to domestic and international audiences. The deliverables included two television commercials and two brand films for social channels and external comms.
Our creative approach was built around visualising the award-winning service that defines SriLankan Airlines and the product offering with a high-quality, styled look and feel comparable to other carriers.
For the commercials, our concept was to use individual passenger’s parallel experiences in and out of the aircraft – for example a passenger reclining in a flat-bed seat and then reclining in a hammock on a beach.
In the brand films, we concentrated on shooting specific product features and augmenting the visuals with animated text overlays which became part of the frame. These text overlays were then re-versioned in multiple languages including Mandarin, Japanese and German for use in targeted, local markets.
We knew time with the aircraft would be limited and the filming environment is particularly challenging both technically and physically, so we casted most of the passengers remotely and planned as much of the shoot as possible with the Director and DoP.
The aircraft scenes were shot over three days and the locations were shot over three days. Post-production for all the films was completed in two weeks at our London facilities, with subsequent local language versions delivered as requested from the client.
Leo Burnett/ SriLankan Airlines
Social / Branded / Motion Graphics / Commercials